In a nutshell, NOTO is: MULTI-USE / MINIMAL / UNI-SEXY. NOTO is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural & organic ingredients. Vegan & cruelty free. NOTO celebrates the authentic and diverse layers of what self expression and beauty can mean. Be as minimal or as expressive as you please - all identities welcome. A sentiment we all should share and defend.