We're here for a reason

We are Greenbeauty Market and this is our story.

Happy you’re here!

Welcome to Greenbeauty Market, the one stop shop for all your vegan, natural, and organic beauty products. We only collaborate with the best indie brands who are just as passionate about clean beauty as we are. And as it happens, they also offer the most amazing products!

When we say beauty, we mean beauty: skincare, hair care, make-up, bodycare,and edibles. You name it, we’ve got it. All natural cosmetics are tried and tested by our Greenbeauty Community and experts. Get your glow on and help mother nature at the same time.

How it all started

Like many start-ups, an unfulfilled need was what drove us to start this journey. Brands simply didn’t seem to care, and the products’ origins and its contents were often a mystery. Finding those cult beauty products, the natural and clean ones we all love, seemed nearly impossible. Frustrating right?

We longed for a curated marketplace, that collected all kinds of clean and cool products in one spot. Instead of waiting around for someone else to develop it; we decided to do it ourselves.

We contacted indie beauty brands which shared our passion for the planet and its future. We were amazed by the quantity of brilliant brands out there and the quality of the products they offer. These brands inspire us, day after day, with their entrepreneurial spirit and drive.

Together, we commit ourselves to changing the beauty industry for the better. Let’s join forces and make clean beauty the rule, not the exception!

About the founders

Clean beauty as the rule, not the exception - that is what founders Robbie ter Haak and Geertje van Bavel are striving towards. With the launch of Greenbeauty Market, they were ready to disrupt the beauty industry and change the rules of the game.

Both have earned their stripes in the beauty industry; Robbie as co-owner of Kinki Kappers, and Geertje with 10 years of marketing experience as brand director for L’Oréal. In August 2018 they joined forces and decided to follow their passion, introducing the world to a different kind of beauty. One that’s clean, sustainable, cruelty-free, and true.

We want to make it easy for you to go clean. We know you want to do it. You eat clean. You might even know who made your clothes, but scrutinizing ingredient lists is probably not your favourite thing in the world. Let us do it for you, and show you the way.
Robbie en Geertje
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The power of plants
“I am totally hooked to this one. I use it every day and night.”
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