011 Le Rouge Alizarine
011 Le Rouge Alizarine
Buildable, feel free to layer it up
011 Le Rouge Alizarine
011 Le Rouge Alizarine
011 Le Rouge Alizarine
011 Le Rouge Alizarine

Le Rouge Francais 011 Le Rouge Alizarine

Le Rouge Francais is not your regular lipstick, it's a revolution. Intoxicatingly feminine, 011 Le Rouge Alizarine is the ultimate intense red – iconic and innovative.

Now happening: Stock Sale with up to 75% discount

Now happening: Stock Sale with up to 75% discount

Now happening: Stock Sale with up to 75% discount

  • Free shipping in the Benelux for orders above €30
  • Free shipping on orders above €75 to Denmark, France, Germany, Ireland, Sweden, and on orders above €150 to the UK.
  • Order before 23.45 for next day shipment
  • International delivery

Test your lipstick on instagram and try on all Le Rouge Francais' shades thanks to this exclusive augmented reality filter. For mobile use only.

Works great with:
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011 Le Rouge Francais Alizarine Refill View product

Talking about lipsticks, this is the holy grail. Le Rouge Francais colours are bold, vibrant and rich as they use plant-based pigments only to achieve the perfect hue. And as if that's not enough, their lipsticks are nourishing, protecting and buildable with a lightweight texture that feels like a second skin for a luminous, satin finish. To top it off, all this goodness is wrapped in a bio-based, refillable case. Nothing holding you back from making the ultimate colour statement!


Le Rouge Francais set the bar high as they chose to only use natural pigments, while at the same time avoiding micas & titanium dioxyde in their products, and being 100% cruelty-free and vegan. A truly groundbreaking approach in the world of beauty & makeup, especially taking into account their vibrant pallette of colours.


Certain plants and fruit contain pigments or molecules in their flowers, leaves, berries, bark or roots that can be used as dyes: these are tinctorial plants. Through a process of grinding, extracting and infusing Le Rouge Francais obtains both their natural dyeing properties and their incredible biological properties. All their lipsticks are enriched with nourishing shea butter, hydrating plant-based waxes and rejuvenating oils to gently protect your lips.


Their transparent, bio-based, eco-friendly lipstick case is refillable: once your case is empty, you can refill it with whichever shade you like thanks to their interchangeable refills.


Alizarine is a pure, electric, vibrant red with an ultra-smooth, creamy texture that envelops your lips like a comforting balm.
Generous coverage for a matte to satin finish.

What's good
  • Clean This products meets our clean standards to the letter and does not contain any of the ingredients on our dirty list. Check out the list here.
  • Organic This product contains certified organic ingredients, which are labeled with a * in the full ingredient list.
  • Vegan This product does not contain any animal ingredients or animal-derived ingredients.
Hero Ingredients

The pigment

A combination of organic red pigments and plant-based alizarin derived from dyer’s madder (Rubia tinctorum). In Ancient Egypt, renowned beauty Cleopatra used madder on her lips to enhance her natural charms. Fabric dyed with this pigment has been found in Tutankhamun’s tomb, amongst the ruins of Pompeii and in ancient Corinth.
Alizarin is reputed for its extraordinary biological properties.


Shea butter

is used for its repairing and conditioning properties


Jojoba, apricot, sunflower and castor oil

are used for their hydrating and antioxidant qualities


Plant-based rice bran, candelilla and carnauba waxes

are known to be softening and protecting

011 Le Rouge Alizarine Ingredients: Ricinus Communis (Castor) Seed Oil*, Candelilla Cera, Butyrospermum Parkii (Shea) Butter*, Ci 15850 (Red 7 Lake), Ci 12085 (Red 36), C10-18 Triglycerides, Copernicia Cerifera (Carnauba) Wax*, Prunus Armeniaca (Apricot) Kernel Oil*, Oryza Sativa (Rice) Bran Wax, Ci 15985 (Yellow 6 Lake), Tocopheryl Acetate, Rubia Tinctorum Root Extract, Ci 45410 (Red 27 Lake), Potassium Alum, Sodium Carbonate *Ingredient From Organic Farming

See all ingredients
How to use

Apply once for a subtle, sheer colour or layer on for full opacity. The power of plant-based pigments produces a colour that adapts to the natural tone and pH level of your lips. For a more intense shade, simply layer up the colour.


Le Rouge Francais is a profoundly alternative and innovative brand, developing a comprehensive range of makeup, using pigments derived from plants.

Dyer’s madder, achiote, red radish, elderberry, alkanet, hibiscus, sweet potato, purple corn, tomato lycopene are all sources of inspiration, and their specific grinding, extracting and infusing techniques help them reveal their natural, original colours. They also boast extraordinary biological properties to nourish, hydrate, repair and protect the skin.

Striving to set a new standard in cosmetics, shich is natural, responsible and sustainable, Le Rouge Francais works with partners and suppliers who are highly specialized in plant sourcing. They all come from certified, ethical, sustainable sectors and adhere to three fundamental criteria: organic, environmental (respecting biodiversity) and socially responsible (fair trade). The purity of their formulations has been recognized by the most rigorous certifications and labels (ao cosmos certified and peta approved). Their 100% vegan products are developed and manufactured in France.


Le Rouge Francais uses eco-friendly refillable, transparent, bio-basedlipstick case, made from vegetable oil! Once your case is empty, you can refill it with whichever shade you like thanks to their interchangeable refills (the red ones).

Their packaging completely reflects their formulations: innovative, high-class, and transparent.