Dreamland GPS 23' 5"N parfum (100 ml)
Dreamland GPS 23' 5"N parfum (100 ml)

Haeckels Dreamland GPS 23' 5"N parfum (100 ml)

Smokey wood and clean florals. An abandoned amusement park, taken back by nature. This perfume is inspired by what once was an amusement park with ceremonial gardens, called Dreamland.

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Dreamland, a once vibrant amusement park that fell into disarray after its main rollercoaster was burnt down. The scent of burnt wood and charred leather still surround it. However, roses still grow here and the scent of the flowers mixes in with that of the charred wood. Inspired by this, Haeckles created a unique fragrance. Let this perfume take you on a ride. Top notes: intense and powdery florals. Heart notes: dry, smokey wood and leather. Base notes: clean floral undertone.

What's good
How to use

Pretty self explanatory; just spritz and go.


The story of Haeckels is a truly amazing one. It was founded in 2012 by volunteer beach warden and coastal enthusiast Dom Bridges. Disillusioned by the production ethos of many larger skin care companies Dom wanted to create simple handcrafted products that showcased the surrounding coasts natural ingredients. During the early years of Haeckels, Dom would collect seaweed and local botanicals along the Margate coast in England and bring them back to his family kitchen to experiment. Let's take a moment to say thank you to his wife, who motivated him to take things to the next level and create the brand as we know it today. Not forgetting it's past, Haeckels still plays an active roll in the local community by organising beach cleans and taking part in marine conservation surveys. Their coastal license makes it possible for them to harvest their ocean vegetables direct from a Cretaceous chalk reef allowing them to design unique natural products of exceptional quality. Like we said, a truly amazing story.


Haeckels mostly uses amber glass and a minimum amount of plastic. 

One of their main focuses in 2019 is to make all of their packaging either compostable or recyclable. Their bio-designer, Jessica Gregory, is researching and creating new sustainable and compostable materials for Haeckels to house their products in. Soon Haeckels will be launching a brand new material that their skincare and haircare sets and candles will be packaged in: Mycelium, which is grown from mushrooms and entirely compostable. In terms of our products that are currently house either in plastic, or with plastic elements, they will be moving them over to packaging made of woodchip and the plastic elements such as pumps will be fully recyclable. The seaweed bath will soon be housed in packaging that is fully recyclable. 

An A for effort. Really.

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